The Big Picture is a strategic planning, design and advertising firm working from Aberdeen and Glasgow for smart and ambitious clients across the UK and Europe.

We’re experts in planning, creating and delivering powerful ideas and campaigns – improving our clients’ business performance, bottom line – and happiness.

We apply our own unique, knowledge driven process, proven over 15 years, to get a real understanding of a client’s company, competition, market and customers. Our planners are looking for truths, insights and opportunities, most often things the clients cannot see for themselves. Our planning and analysis give us the most robust platform from which our specialists in copywriting, design and art direction develop brilliant and effective creative work – in design, advertising or digital media.

We deliver work that clients understand and that customers respond to – in the way we want. We make a demonstrable improvement to business performance and that’s why whilst we’re a creative company through and through, we clearly understand the arena we operate in and it’s not art: it’s business. Here’s how it works in practice...

 
...increasing market share
...pulling in the punters Union Square Aberdeen
...achieving cut-through
...selling stuff
...creating a platform Aberdeen Business School at RGU
...motivating staff Petrofac Changes
...supporting sales teams
...being different from others
...launching a product
...launching a brand