What's new > Turning a corner in health and safety
The Big Picture has developed a ground-breaking health and safety campaign for the major Scottish charity, Cornerstone - a leading national provider of services for adults and children with learning disabilities.
We have been working with Cornerstone, and the people it supports, to develop a range of communication materials that deliver simple but engaging messages about food safety, infection control and fire safety. The key to the successful launch of this challenging project was the introduction of a unique safety ‘spokesman’ – Keep Safe Joe – who has proven to be a big hit with everyone at Cornerstone.
The Keep Safe Joe character now features in a Home Safey Pack, DVD, posters and a range of materials for use throughout the home including mugs, food storage boxes, soap dispensers and fridge magnets.
The pilot campaign, which has been supported by Talisman Energy (UK) Limited, is currently being reviewed – and potential further applications both within Cornerstone and beyond are being considered.