Archive > Giving ABS even more advantage
The Big Picture has produced a series of seven course guides for Aberdeen Business School, part of Robert Gordon University.
The booklets build on 'advantage ABS', the hugely-successful through-the-line campaign we created previously.
The practical benefits of ABS's professional qualifications are stressed through benefit-led copy, case studies and bold typography. To mark ABS out as different, we commissioned quirky line illustrations that bring aspects of the courses to life. Dust jackets in bright colours add another element of originality.