What we do > ...selling stuff 

Selling stuff

Case study: Sunderland of Scotland

The problem…
Once the UK’s leading golf rainwear brand, Sunderland had fallen behind: lack of marketing; limited product development; supply problems …

After a management buyout, the new owners asked us to:

  • Revitalise their brand and image, creating a platform for growth.
  • Create advertising to support and explain a new range.

Our solution…
Our brand proposition ‘never weather beaten’ combines a golfer’s desire to play, whatever the weather, with a promise on Sunderland’s performance.

We used emotive copy and striking imagery to:

  • Stand out from competitors (most golf marketing uses celebrity endorsement).
  • Directly engage with customers.

The result…

  • Sales rose 26% year-on-year, 14% ahead of forecast.
  • Sunderland regained ‘key account’ status with the industry’s largest buying group, and won a Ryder Cup licence.

“One of our leading customers commented it was the most exciting and innovative integrated marketing they’d ever seen in the golf trade.”
Brian Mair, Sunderland of Scotland